Pixels, Privacy and Penalties: Redefining CCPA Compliance in 2025
Privacy litigation is ever increasingly active in enforcing the CCPA and clarifying the rules of engagement for companies in collecting, using, and sharing data online. A recent class action lawsuit—not based on any cybersecurity incident or breach but rather on the improper use of tracking tools like Google Analytics—has redefined compliance risk. For digital businesses, this marks a turning point: consent, visibility, and real-time oversight of website tracking techologies are no longer optional. This blog explores the implications of this legal shift and how organizations are using automated solutions like Privaini to help ensure continuous tracking compliance at scale and safeguard their consumers’ trust.
Global Regulations
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4 min read